Saturday, January 21, 2017

With "Fetish", Welcome are no longer the Monarchs of the Mystifying

When Welcome skateboards apparated onto the scene in 2010, they immediately got attention for putting out boards that looked like no one else's. With team riders like Chris "Mango" Milic, and Eric Winkowski bending minds in their Monarchs Of Magic vid, they just as quickly gained a rep as the team that skated like no one else. A lot has changed since Monarchs. A brand that began as a quirky oddity, has grown to become much more than just the common ground between old warhorses looking for the glory days and millenial hipsters burning to be "different". Welcome is now a wildly successful a-list company. The distinctive boards that once set them apart are now representative of the status quo. With Welcome's new full length video Fetish, the same might be said to have happened to the team's skating.